Privacy policy

Privacy Policy

Effective Date: August 26, 2026

This Privacy Policy explains how FireCreek Snacks ("we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit or make a purchase from https://www.firecreeksnacks.com (the "Site"). By using the Site, you agree to the terms of this policy.

1. Personal Information We Collect

Information You Provide
When you make a purchase, subscribe to our emails, or contact us, we collect:
- Name
- Billing and shipping address
- Email address
- Phone number
- Payment information (processed securely by third-party providers)

Information We Automatically Collect
When you browse the Site, we collect:
- IP address
- Browser type
- Time zone
- Device information
- Browsing activity (pages visited, referring URLs, time spent)

This is referred to as "Device Information" and is gathered using cookies, log files, and web beacons, tags, and pixels. For more on cookies and how to control them, see Section 6 below.

2. How We Use Your Information

We use your information to:
- Process and fulfill orders
- Send order confirmations, shipping updates, and customer service messages
- Improve website performance and customer experience
- Detect and prevent fraud or misuse
- Send marketing emails or texts (with your consent)
- Analyze traffic and marketing performance via tools like Google Analytics and Klaviyo

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in the message.

3. Sharing Your Information

We share your data only as needed to operate our business, including with:
- Shopify (our ecommerce platform)
- Klaviyo (our email and SMS platform)
- Shipping providers (to deliver your order)
- Payment processors (to securely handle your transactions)
- Analytics and advertising partners such as Google and Meta (Facebook/Instagram), to measure and improve our marketing

We do not sell or rent your personal information for money. However, some of our advertising and analytics practices — such as using cookies and pixels to show you relevant ads on other platforms — may be considered "sharing" of personal information for cross-context behavioral advertising under California law. You can opt out of this at any time (see Section 5).

We may also disclose information if required by law or in response to lawful requests (e.g., subpoenas or court orders).

4. Your Privacy Rights

Depending on where you live, you may have the right to:
- Know what personal information we collect and how it's used
- Access a copy of your personal information
- Request correction of inaccurate personal information
- Request deletion of your personal information
- Opt out of the "sale" or "sharing" of your personal information
- Not be discriminated against for exercising any of your rights

To exercise these rights, contact us using either method in Section 10 (email or mail). We may need to verify your identity before completing your request. You may also use an authorized agent to submit a request on your behalf.

5. California Privacy Choices (CCPA/CPRA)

If you are a California resident, in addition to the rights listed in Section 4, you may opt out of the "sale" or "sharing" of your personal information at any time by:
- Using the "Do Not Sell or Share My Personal Information" / "Your Privacy Choices" link in our website footer, or
- Contacting us using the details in Section 10.

Global Privacy Control (GPC): We recognize and honor opt-out preference signals sent by your browser or a browser extension, including the Global Privacy Control (GPC). If we detect a GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information for that browser and device.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

6. Cookies & Tracking Technologies

Cookies help us recognize your device, improve user experience, and track analytics. They may also be used to serve relevant advertising.

For visitors in regions that require consent (such as the EU, EEA, and UK), we display a cookie banner allowing you to accept or decline non-essential cookies. Visitors in other regions can opt out of the sale or sharing of personal information as described in Section 5.

You can also disable cookies through your browser settings, but doing so may limit functionality.

To opt out of targeted advertising more broadly:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/

7. Data Retention

We retain order and account information as long as necessary for business, legal, or operational purposes, unless you request deletion. You may request to review, update, correct, or delete your personal data by contacting us.

8. Data Security

We follow industry best practices to protect your personal information. However, no system is 100% secure. You share your information at your own risk and are responsible for maintaining the confidentiality of your account credentials.

9. Children's Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect data from children. If we learn we've received data from a child under 13 without parental consent, we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted to this page with an updated effective date.

11. Contact Us

If you have questions about this policy or want to exercise your privacy rights, you can reach us using either of the following methods:

FireCreek Snacks
6299 Eagle Road, #1057
Boise, ID 83713
Email: privacy@firecreeksnacks.com